The Junior Jones Group is a premier sponsorship agency providing sales outsourcing and consulting services to organizers of entertainment, sports, fashion, corporate and cause events within the urban market. The company also partners with companies throughout Canada and the U.S. to assist them in selecting urban properties (sponsorship opportunities) that will strengthen their brand awareness and increase the sales of their products and services in this sector.
The urban market is primarily made up of Black consumers and has rapidly grown in recent years to often include consumers from other backgrounds and ethnicities such as Latino, Asian, Indian and Caucasian. It’s a fast growing demographic and is recognized today as a group which has a major influence on mainstream culture and billions of dollars in purchasing power. It’s a group that sets trends. Organization’s that are quick to realize the enormous opportunities that exist in this fast growing sector and invest in them, can benefit tremendously.